Ayas

The Yard of Plumbing

How Gary Vaynerchuk Used Content to Grow his Ecommerce Store

It has been said again and again that content is king. But how many of us actually understand this vital statement? Well, Gary Vaynerchuk proved that by giving away best content for free, you can build a long-term brand that stays in the marketplace and generates consistent sales.

One might ask how he grew Wine Library from $3M to $60M in just 5 years and I would say most of the credit goes to his quality content. Giving away free content does not affect your sales, but rather it’s quite the opposite.

It increases your trust and credibility in the eyes of your potential customers and they perceive you as an expert on the subject matter. I personally believe that only those will survive who constantly solves the problems of their audience by providing valuable content.

If you want to learn how to grow your eCommerce store, don’t forget to check out this amazing Slingly Review with massive bonuses!

Here are some basic principles of content creation:

#1 Imperfect Action

So, if you have decided to start the content creation journey for your personal brand or business then you must take action without perfecting the details.

Don’t have an HD camera? No problem – start with your mobile camera. The point is to move with speed and execute the tasks at hand.

Don’t get stuck waiting for the “perfect” moment because it doesn’t exist. If you see the archives of Wine Library TV, you will see that Gary started with a simple camera without fancy editing or graphic designing.

#2 Consistency

There is no substitute to this. It applies to every form of content, whether it’s written, audio and video. You must be consistent. Otherwise, your audience will connect to a different voice who is more consistent than you.

It is said that you must learn to work harder before you work smarter. In the beginning, as you will have low budget, you will be doing everything yourself from preparing the video transcripts to video editing, but as you advance and start generating income, you can simply outsource the “boring” tasks but before that, you must be consistent with your content creation.

#3 Spread the Content

There is no point in creating amazing content if you are the only person watching it. You must learn how to drive traffic on your content using various traffic sources like Facebook, Instagram, Twitter, Snapchat and the likes.

You can learn paid advertising as well as free traffic methods according to your budget. Once you have built a strong audience of like-minded people, you can then start monetizing using affiliate programs or getting sponsors – the list is endless.

According to Gary, one should follow his passion and create the business around it so that it gives you the fuel to keep moving in spite of difficulty or hardship. While content creation is not the easiest job you will encounter in your lifetime, but it sure has its rewards!


5 Common Mistakes of Amateur Plumbers That You Need to Know

We all know humans make mistakes and that includes plumbers too. The best human (or in this case plumber) is the one who learns from his or her mistakes and uses them to their advantage. What’s the difference between an amateur and a professional? The answer is simple: the AMOUNT and INTENSITY of training.

A professional has failed more times than an amateur has tried. In this article, I will be sharing the five common mistakes that new plumbers make and when I say “typical” it means they’re repeated over and over by amateurs & beginners.

When I entered into the plumbing industry back in 2001, I made the same mistakes, but today I will share with you so you can avoid and save yourself some valuable time, money & resources

I once had the privilege to meet the great Richard Wright, CEO of Plumbers Lakeland FL who told me NEVER to work solo because this is how the majority of small businesses in America are falling apart. I took his golden advice and look where I am now! I am making more money than most doctors & lawyers in America. So, without further ado, let’s take a look at these mistakes.

#1 The “Know it All” Attitude

This is the MOST common & HIGHLY fatal mistake that amateurs make. When you think you know it “all” then you are closing the doors of information and knowledge from people who are above you in knowledge, expertise, and experience.

What is the use of laboring for something for years when you can know the SAME EXACT THING in less than an hour from the same person who labored for it? Let’s take my example. I’ve over 15 years of experience, and I know all the ins & outs of plumbing industry, what is the use of learning the same things that I gained by spending 15 years? Why not get 1-on-1 coaching from me? Hope it makes sense.

This “Know it All” attitude is killing you, your income and your business growth. You have two ears and one mouth, so you have to maintain that ratio. SPEAK LESS! LISTEN MORE! When you open the doors of wisdom, knowledge and information, THINGS start to change for the better!

#2 Lack of Training

Another big blunder and a common mistake. Plumbers enter into the industry without proper training and the only time they are practicing is when they are at a CUSTOMER’S home! This is absurd. If you want to become successful in plumbing industry (however this applies to all sectors) then GET THE BEST TRAINING you can afford.

The more you sweat in practice, the less you bleed in battle.

This is VITAL to your success. When someone asks me about the NUMBER ONE advice they have for a beginner in the plumbing industry, then THIS IS THE ONE! There are dozens of incredible plumbing institutions that provide affordable training (both theoretical & practical) so enroll into a good institute and become a certified plumber.

#3 Reducing Rates to Get More Orders

I have seen in my career that beginners cut half their plumbing rates to (or “intending to”) grab more orders and get more clients. THIS IS NOT IMPRESSIVE! Never reduce your rate just because you’re a beginner. If you are confident about the quality of your work, then my suggestion is that INCREASE THE RATES A LITTLE BIT and over deliver to your client.

There is nothing fancy in reducing your rates – yes, you may get orders quickly, but that does not mean it will happen every time. Customers care more about the quality of the work THAN they do about the price.

I am not suggesting that you NEVER reduce your rates at all. In fact, do so on holiday seasons, occasions to grab the attention of consumers but DISCOUNTING too often will kill your business ultimately, and you will be out of the industry sooner than later.

#4 Working Solo

BUSINESS KILLER! You SHOULD never work solo. “Yes Ayas, you’re right but what about my budget?” – Look, I understand you are on a small budget but ACCEPT the fact that you are killing your business by not hiring assistants or other plumbers. You need to buy time so you can take more orders and complete more orders efficiently that will pay off any overheads or expenses + HUGE PROFIT.

This is the mistake that I made that hurt my business the most, so I advise you NOT to repeat the same error. In the beginning, you will feel like you’re doing something wrong by hiring an assistant or an expert but in the long run, you will see the advantages & benefits.

#5 Lack of Promotion

This world has become so noisy. Mobile phones, TVs, radio, print media, social media, machines and whatnot! You NEED to grab PEOPLE’S attention to survive in this marketplace. You need to promote yourself in your local community, local area, your city, your country and then all over the world!

This will bring you more business, will establish you as an authority in the plumbing industry and ultimately expand your business. My biggest regret in life is that I did not start promoting early but BETTER LATE THAN NEVER so don’t repeat this mistake again!

Conclusion

To become a leading authority in the plumbing industry, you will have to do MUCH MORE than read an article on Internet. It takes effort, determination and patience to become successful in this difficult industry of plumbing. Please remember one thing: cash is OXYGEN so don’t start your own business if you lack capital. Thanks for reading this blog post and please share AyasYard blog with your friends, family & colleagues.